Admissions Contact
Graduate Recruitment & Admissions

Academic Department

Christopher Pudlinski
Professor and Department Chair
Communication
R.C. Vance Academic Center
3170600

Strategic Communication, MS

Central to Connecting with Your Target Audience.

Use your Central MS in Strategic Communication to become a leader in today’s complex communication field. Evaluate, develop, shape, and change the communication environment within and between organizations. Target new and evolving audiences through a variety of tactics and strategies.

Program Features

  • Starts every January and August
  • 33-credit program
  • Attend full- or part-time
  • Courses offered online or in hybrid format
  • Access to expert faculty in:
    • Public Relations
    • Public opinion research
    • Organizational communications
    • Social media
    • Media studies
    • Interpersonal communication
  • Financial aid is available
  • No GMAT/GRE required

Scholarship Opportunities

All students fully admitted to this program will receive a scholarship of:

  • $3,000 ($1,500 per semester) if attending full-time
  • $1,500 ($750 per semester) if attending part-time

More Information About Scholarships

The Central Strategic Communication graduate program really enhanced my overall skill set in the media industry. It offered me the opportunity to apply new skills to my everyday job at ESPN while also learning about different aspects of PR and leadership within an organization. I’m very grateful for the outstanding faculty and their support to assist in advancing the educational experience and professional careers of all graduate students!

Nicholas Aconfora
MS ’21, Associate Manager, ESPN NEXT Program

Did You Know?

The median annual wage for public relations managers was $118,430 in May 2020. Employment is projected to grow 13% from 2020 to 2030, faster than the average for all occupations.
Source: bls.gov

Learning Outcomes

  1. Understand communication processes, internal and external, of an organization.
  2. Demonstrate the ability to write appropriately in both academic and professional settings.
  3. Employ research methods in the diagnosis of communication problems within organizations and between organizations and their target audiences, including those resulting from intercultural differences.
  4. Apply problem-solving, decision-making, and negotiation strategies in complex relational situations within organizations.
  5. Examine the use and impact of information, communication, and new media technologies in the design and evaluation of public relations, strategic communication campaigns, and other organizational applications.
  6. Develop and practice sound and ethical reasoning.