Master of Science

Strategic Communication

Central to Connecting with Your Target Audience.

Use your CCSU MS in Strategic Communication to become a leader in today’s complex communication field. Evaluate, develop, shape, and change the communication environment and styles within and between organizations. Target new and evolving audiences through a variety of tactics. Understand and practice sound and ethical reasoning.

Program Features

  • Starts every January and August
  • 33-credit program
  • Attend full- or part-time
  • Utilize SPSS software and Adobe Creative Suite
  • Access to expert faculty in:
    • Media studies
    • Public opinion research
    • Organizational communication
    • Social media
    • Mass communication
    • Intercultural and interpersonal communication
    • Public relations
  • Financial aid is available
  • No GMAT/GRE required

Program Options

Organizational Communication

Learn about the flow of information within an organization. Discover how to successfully apply problem-solving, decision-making, and negotiation strategies in complex relational situations within organizations.

Public Relations

Manage credibility. Learn practical lessons in public relations case studies, social media, and mass communication writing. Master the ability to raise awareness, change attitudes, and bring about desired behavior from the public.

- Nicholas Aconfora, MS ’21, Associate Manager, ESPN NEXT Program

The CCSU Strategic Communication graduate program really enhanced my overall skill set in the media industry. It offered me the opportunity to apply new skills to my everyday job at ESPN while also learning about different aspects of PR and leadership within an organization. I’m very grateful for the outstanding faculty and their support to assist in advancing the educational experience and professional careers of all graduate students!

- Nicholas Aconfora, MS ’21, Associate Manager, ESPN NEXT Program

Did You Know?

The median annual wage for public relations managers was $118,430 in May 2020. Employment is projected to grow 13% from 2020 to 2030, faster than the average for all occupations.

What You'll Gain

  • Understanding of internal and external communication processes, theories, and practices
  • Ability to research and diagnose communication problems within and between organizations
  • Target diverse audiences using intercultural communication theories and concepts
  • Skills to employ professional communication research methods such as surveys, focus groups, and ethnography
  • Capacity to critically evaluate messages and their potential impact
  • Problem-solving, decision-making, and negotiating strategies in complex relational situations within organizations
  • Understanding of the impact of information and communication technologies in the design and evaluation of strategic communication campaigns