Strategic Communication, MS

Central to Connecting with Your Target Audience.

Use your Central MS in Strategic Communication to become a leader in today’s complex communication field. Evaluate, develop, shape, and change the communication environment and styles within and between organizations. Target new and evolving audiences through a variety of tactics. Understand and practice sound and ethical reasoning.

Program Features

  • Starts every January and August
  • 33-credit program
  • Attend full- or part-time
  • Utilize SPSS software and Adobe Creative Suite
  • Access to expert faculty in:
    • Media studies
    • Public opinion research
    • Organizational communication
    • Social media
    • Mass communication
    • Intercultural and interpersonal communication
    • Public relations
  • Financial aid is available
  • No GMAT/GRE required

Program Options

Learn about the flow of information within an organization. Discover how to successfully apply problem-solving, decision-making, and negotiation strategies in complex relational situations within organizations.

Manage credibility. Learn practical lessons in public relations case studies, social media, and mass communication writing. Master the ability to raise awareness, change attitudes, and bring about desired behavior from the public.

Admissions Contact

Graduate Recruitment & Admissions

Academic Department

Christopher Pudlinski
Professor and Interim Chair
R.C. Vance Academic Center

The Central Strategic Communication graduate program really enhanced my overall skill set in the media industry. It offered me the opportunity to apply new skills to my everyday job at ESPN while also learning about different aspects of PR and leadership within an organization. I’m very grateful for the outstanding faculty and their support to assist in advancing the educational experience and professional careers of all graduate students!

Nicholas Aconfora
MS ’21, Associate Manager, ESPN NEXT Program

Did You Know?

The median annual wage for public relations managers was $118,430 in May 2020. Employment is projected to grow 13% from 2020 to 2030, faster than the average for all occupations.

Learning Outcomes

  1. Understand communication processes, internal and external, of an organization.
  2. Demonstrate the ability to write appropriately in both academic and professional settings.
  3. Employ research methods in the diagnosis of communication problems within organizations and between organizations and their target audiences, including those resulting from intercultural differences.
  4. Apply problem-solving, decision-making, and negotiation strategies in complex relational situations within organizations.
  5. Examine the use and impact of information, communication, and new media technologies in the design and evaluation of public relations, strategic communication campaigns, and other organizational applications.
  6. Develop and practice sound and ethical reasoning.