Marketing, BS

Central to Creating Impactful Campaigns.

CCSU’s BS in Marketing provides a foundation in marketing skills, theory, and best practices, domestic and international. Students will polish written and oral communication, use teamwork, computer, and critical thinking skills, and learn new creative marketing concepts.

Students can gain first-hand experiences in the “real world.” In several classes, Marketing majors serve as consultants to local businesses and non-profit agencies. CCSU Marketing Graduates are ready for successful marketing careers!

Marketing is a field that offers ambitious students rewarding career opportunities. In fact, about a third of all employees work in marketing-related activities.

Program Features

  • Students can custom design their program
  • All faculty possess PhDs from top universities and have extensive research and teaching experience
  • Faculty are committed to offering world class learning opportunities and helping every student succeed
  • Real business world experience may be obtained by students through school-sponsored internships and the CCSU Cooperative Education Program
  • Option for 5-year accelerated BS in Marketing/MBA
  • Financial aid and scholarships available
  • Free on-campus child care available



The CCSU School of Business is an accredited member of AACSB International - the Association to Advance Collegiate Schools of Business.

Admissions Contact

Undergraduate Recruitment & Admissions

Academic Contact

Jason Snyder
Professor, Department Chair
R.C. Vance Academic Center

Academic Department

Did You Know?

According to the U.S. Bureau of Labor Statistics, from 2021-2031 employment of public relations specialists are projected to grow 8% and market research analysts are projected to grow 19%.


Learning Outcomes

  1. Communication Skills
    CS1: Students will prepare and deliver an effective business document.
    CS2: Students will demonstrate comprehension of the business communication process.
  2. Team Players
    TP1: Students provide meaningful contributions to team outcomes.
    TP2: Students will describe, identify and explain characteristics of effective teams.
  3. Ethics and Social Responsibility
    ES1: Students can recommend actions consistent with high ethical standards in response to an ethical dilemma.
    ES2: Students will identify the impact of business actions and decisions on multiple stakeholders.
  4. Thinking Skills
    TS1: Students will identify appropriate issues for action when faced with a business situation.
    TS2: Students will gather, interpret and integrate data from across disciplines to solve business problems.