This is an unofficial description for this program. For official information check the Academic Catalog.
A minor is not required with this major.
School of Business Admission Requirements
Requirements
Common Business Core:
AC 211 Introduction to Financial Accounting 3 Credits
AC 212 Introduction to Managerial Accounting 3 Credits
BUS 480 Capstone Seminar 0 Credits
FIN 295 Managerial Finance 3 Credits
LAW 250 The Legal and Ethical Environment of Business 3 Credits
MC 207 Managerial Communication I 3 Credits
MGT 295 Fundamentals of Management and Organizational Behavior 3 Credits
MGT 480 Strategic Management 3 Credits
MIS 201 Introduction to Management Information Systems 3 Credits
Marketing Core:
Directed Marketing Electives:
Directed electives are selected with and approved by an advisor.
MKT 306 Advertising and Promotion 3 Credits
MKT 307 Sales Administration 3 Credits
MKT 321 International Marketing 3 Credits
MKT 350 Social Media Marketing 3 Credits
MKT 358 Relationship Marketing 3 Credits
MKT 359 Special Events Marketing 3 Credits
MKT 360 Brand Marketing 3 Credits
MKT 375 Services Marketing 3 Credits
MKT 390 Product Development & Management 3 Credits
MKT 439 Direct Marketing 3 Credits
MKT 480 Marketing for Non-Profit Organizations 3 Credits
MKT 481 Consultative Selling Techniques 3 Credits
MKT 482 Marketing Analytics 3 Credits
MKT 494 Independent Study in Marketing 1-6 Credits
Business Electives:
Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses.