Bachelor of Science


Central to Creating Impactful Campaigns.

CCSU’s BS in Marketing provides a foundation in marketing skills, theory, and best practices, domestic and international. Students will polish written and oral communication, use teamwork, computer, and critical thinking skills, and learn new creative marketing concepts.  

Students can gain first-hand experiences in the “real world.” In several classes, Marketing majors serve as consultants to local businesses and non-profit agencies.  CCSU Marketing Graduates are ready for successful marketing careers!

Marketing is a field that offers ambitious students rewarding career opportunities. In fact, about a third of all employees work in marketing-related activities. 

Program Features

  • Students can custom design their program 
  • All faculty possess PhDs from top universities and have extensive research and teaching experience 
  • Faculty are committed to offering world class learning opportunities and helping every student succeed 
  • Real business world experience may be obtained by students through school-sponsored internships and the CCSU Cooperative Education Program 
  • Option for 5-year accelerated BS in Marketing/MBA 
  • Financial aid and scholarships available
  • Free on-campus child care available


The CCSU School of Business is an accredited member of AACSB International - the Association to Advance Collegiate Schools of Business. 


Did You Know?

According to the U.S. Bureau of Labor Statistics, from 2021-2031 employment of public relations specialists are projected to grow 8% and market research analysts are projected to grow 19%.



Clubs & Internships

Students take on internships and co-ops with companies in the Greater Hartford area.

Students also participate in our Student Professional Association (SPA) and connect with executives from companies like Travelers, ESPN, Connecticare and UBS.

The Marketing Club, a member of the American Marketing Association, gives students the opportunity to work on certification programs, work directly with small businesses, attend conferences and experience marketing firsthand!