Marketing & Promotions

Branding & Messaging

Defining and differentiating an institution’s brand is of paramount importance in today’s higher ed marketplace. A brand is the identity that instantly explains what we are all about and the thread that connects every campaign, news item, event, quote, etc. we produce. A strong brand is built on a consistent look and feel, impactful storytelling, and clear messaging—all laddering up to a singular and strong market presence. 

Content Creation

Good content reinforces brand, establishes credibility, captures eyeballs, and provokes action. It should be engaging, accurate, and have a clear voice and point-of-view. Content is tailored to the medium it is shared in. As content creators, we have a deep understanding of the potential and limitations of each medium and who our targeted audience is. 

Areas of Expertise

• Ideation & Conception 
• Copywriting 
• Storytelling 
• Curation 
• Editing/proofing/fact-checking 

Creative & Design

As a creative team, we help our “clients” articulate their goals and ideas. With years of experience developing campaigns across a variety of mediums, we assemble any necessary resources, present initial concepts, and incorporate client feedback into the final presentation and approved deliverable. 

Areas of Expertise

• Creative direction 
• Concept development 
• Copywriting 
• Designer collaboration/Copy placement 
• Types of Graphic Design 
• Brochures & trifold 
• Postcards 
• Print Ads 
• Jumbotron Graphics 
• Digital Graphics 
• Campus TV Graphics 
• PowerPoint templates 
• Info Sheets 
• Signs 
• Direct Mail 

Marketing & Advertising

Even with more consumers migrating to the consumption of digital content, traditional marketing mediums (print/radio/tv/direct mail) still occupy valuable space in marketing plans. With media and messages inundating us in endless scrolls and streams, traditional marketing is an opportunity to present a campaign in a clutter-free arena and provide the audience with a tangible, accessible piece they can repeatedly reference. 

Areas of Expertise

• Tracking & Analytics 
• Print ads 
• Flyer/poster/graphic creation 
• Email Marketing 
• Direct Mail (letters, postcards, brochures) 
• Trade Show Displays 
• Social Media Advertising 

Website

Our website is one of the most powerful marketing tools available, capable of not only providing practical information about the university, its offerings, and its divisions, but also the ideas, mission and values that drive us. It is viewed and used by a vast, diverse population of visitors and needs to be easy to navigate, while also using engaging visual and written content to convey our identity to an array of visitors. 

Areas of Expertise

• Responsive Web Design 
• Template and Design Development 
• Web, Video, & Email