Strategic Communication, BA

Central to Crafting Persuasive Messaging.

Central’s BA in Strategic Communication teaches how to analyze, craft, and deliver meaningful messages across all types of media, context, and channels. The program focuses on developing and strengthening interpersonal, organizational, problem-solving, speaking, and writing skills.

Students examine organizational communication and public relations case studies, work on campaigns, and undertake projects.

Program Features

  • Attend full- or part-time
  • Classes on-campus or in hybrid format
  • Small class sizes
  • Engaged, diverse faculty who are experts in their field
  • Study abroad opportunities
  • Internships in government, nonprofits, and private businesses
  • Minor in Strategic Communication is also available
  • Financial aid and scholarships available
  • Free on-campus child care available

Program Options

Develops skills and knowledge for careers in employee communication, human resources, community relations, event planning, and training/development in corporate, nonprofit, and civic organizations. Students learn to identify needs and develop effective strategies to enhance organizational productivity and culture.

Develops the theoretical knowledge and the practical experience needed for a career in promotions and public relations. Students learn to implement strategic communication campaigns and public relations initiatives for organizations in the government, private, and nonprofit sectors.

Admissions Contact

Undergraduate Recruitment & Admissions

Academic Contact

Christopher Pudlinski
Professor and Interim Chair
R.C. Vance Academic Center

Academic Department

I felt the major in Strategic Communications with a concentration in Public Relations and Promotions would allow me to work anywhere in the future. The global communication skills I learned have been a great fit with my personal social skills. Minoring in journalism has helped further develop my writing abilities. Everyone at Central has made me feel welcome and my professors have all told me to be encouraged, not limited, by my experiences.

Ndengo Mwilelo ‘21

Did You Know?

Keeping pace with changes in the media landscape, Central’s BA in Strategic Communication offers COMM 286 “Hustle and Grow” about name, image, and likeness and personal branding.

Learning Outcomes

  1. Explain and differentiate the main theories of strategic communication
  2. Apply theoretical constructs in the field of public relations and organizational communication to real-world situations
  3. Design and produce effective spoken, written and digital texts
  4. Demonstrate knowledge of appropriate research methods