Official Certificate Program in Social Media Strategy
Admissions Contact
Undergraduate Recruitment & Admissions
(860) 832-2278
admissions@ccsu.edu

Academic Contact

Christopher Pudlinski
Professor and Interim Chair
Communication
R.C. Vance Academic Center
3170600
860.832.2701
pudlinskic@ccsu.edu

Academic Department

Communication

Official Certificate Program in Social Media Strategy

Central to Creating Meaningful Conversation.

Central’s Social Media Strategy Official Certificate Program (OCP) provides college graduates with an advanced study of public relations, also known as the management of credibility. Students will examine case studies, learn about public relations theories, and hone their writing ability.

Program Features

  • Starts every January and August
  • 12-credit program
  • Attend full- or part-time
  • No GMAT/GRE required

Did You Know?

Employment of public relations specialists is projected to grow 11% from 2020 to 2030, faster than the average for all occupations.

Source: bls.gov

Learning Outcomes

  1. Understand communication processes, internal and external, of an organization.
  2. Demonstrate the ability to write appropriately in both academic and professional settings.
  3. Employ research methods in the diagnosis of communication problems within organizations and between organizations and their target audiences, including those resulting from intercultural differences.
  4. Apply problem-solving, decision-making, and negotiation strategies in complex relational situations within organizations.
  5. Examine the use and impact of information, communication, and new media technologies in the design and evaluation of public relations, strategic communication campaigns, and other organizational applications.
  6. Develop and practice sound and ethical reasoning.