Associate Professor
Marketing
Contact
Office
R.C. Vance Academic Center
453
Education
Marketing Analytics
Marshall School of Business, Univ. of Southern California
Areas of Expertise
Marketing Analytics, Pricing, Demand Prediction
Publications, Research & Presentations
"The Competing Roles of Variety Seeking in New Brand Adoption" (with Tanya Singh and SunAh Kim), Journal of Retailing and Consumer Services, 72 (May 2023).
"How Institutional and Ecological Forces Shape Career Profiles or Organizational Leaders." (with Young-Chul Jeong and Huseyin Leblebici), Human Relations (Financial Times Top 50 Journals in Business), 74 (September 2021), 1370 – 1395.
"The Dis (Advantage) of Friendship on Information Search and Satisfaction." (with Darlene Walsh and Hakkyun Kim), Canadian Journal of Administrative Science, 36 (September 2019), 295 – 305.
"The Informational Role of Product Trade-Ins for Pricing Durable Goods." (with Anthony J. Dukes, S. Siddarth, and Jorge M. Silva-Risso), The Journal of Industrial Economics, 63 (December 2015), 736 – 762.
* This research was cited in a television commercial.
* This research was cited in a Forbes article.
Awards & Grants
SSHRC (Social Sciences and Humanities Research Council) Insight Development Grant, Co-Applicant, 2019-2021.
SSHRC (Social Sciences and Humanities Research Council) Insight Development Grant, Principal (Solo) Investigator, 2018-2020.
Luc Beauregard Center of Excellence in Communication Research Grants, Concordia University, 2013
Courses Taught
@ Central Connecticut State University
- Marketing Analytics (MBA)
- Market Data Analysis (Undergraduate)
- Fundamentals of Marketing (Undergraduate)
@ Other Universities (Sejong University, Concordia University, University of Southern California)
- Marketing Analytics (Undergraduate)
- Marketing Management (Undergraduate)
- Consumer Research Methodology (Ph.D./MSc)
- Marketing Research and Analytics (MBA)
- International Marketing Management (Undergraduate)
- Marketing Fundamentals (Undergraduate)