Marketing Minor

Central to Promotion

Central’s Minor in Marketing provides students with enhanced skills and in-depth knowledge in marketing. The program helps students develop proficiency in branding and social media marketing while enhancing graduates career readiness through an understanding of their main academic focus and the business world.

Program Features

• 18-credit program
• Small class sizes
• Diverse faculty possess PhDs from top universities and have extensive research and teaching experience
• Faculty committed to offering world class learning opportunities and helping every student succeed 

What You'll Gain

• Understanding of how to apply marketing theories to a student’s major
• Ability to demonstrate comprehension of marketing communications processes
• Tools to prepare and deliver effective business documents, including creative briefs
• Skills to integrate marketing knowledge into other work fields
• Capacity to identify appropriate issues for action when faced with a marketing problem or opportunity
• Ability to gather, interpret and integrate data and information from across sources to make recommendations to key marketing stakeholders