Graphic/Information Design Learning Outcomes
Upon completion of the program, students should be able to:
Research and analyze communication problems
Identify audiences, purposes, contexts, and constraints; gather and evaluate relevant information; and use research to inform design decisions.
Develop and evaluate design concepts
Generate, test, refine, and evaluate multiple approaches to visual communication problems through an iterative design process.
Apply principles of visual communication
Use typography, image, color, hierarchy, composition, sequence, and information organization purposefully to communicate clearly and effectively.
Demonstrate disciplinary and historical knowledge
Understand the history, theory, terminology, methods, and evolving technologies of Graphic/Information Design and apply that knowledge critically to contemporary practice.
Use appropriate tools, technologies, and media
Select and use analog and digital technologies appropriately across print, screen, motion, interaction, information, environmental, and emerging forms of communication.
Design for people and contexts
Consider physical, cognitive, social, cultural, ethical, and accessibility factors when developing communication for specific audiences and situations.
Communicate information and experiences across media
Create coherent visual systems and communication solutions ranging from publications and identity systems to digital interfaces, information systems, motion, and other forms of designed experience.
Demonstrate professional practice and craft
Produce work with appropriate technical execution, attention to detail, presentation, documentation, collaboration, time management, and professional standards.
Articulate and defend design decisions
Critically evaluate their own work and the work of others and communicate the research, reasoning, process, and intended outcomes behind design decisions.
Develop an integrated professional body of work
Demonstrate disciplinary depth, critical thinking, research, process, conceptual coherence, craft, and readiness for professional practice through a portfolio and supporting case studies.