Admissions Contact
Undergraduate Recruitment & Admissions

Academic Contact

Brian Flinn
Professor, Department Chair
Art & Design
James J. Maloney Hall
FA 152
Design Program Office

Academic Department

Learning Outcomes

Graphic/Information Design Learning Outcomes

Upon completion of the program, students should be able to:

  1. Research and analyze communication problems

    Identify audiences, purposes, contexts, and constraints; gather and evaluate relevant information; and use research to inform design decisions.

  2. Develop and evaluate design concepts

    Generate, test, refine, and evaluate multiple approaches to visual communication problems through an iterative design process.

  3. Apply principles of visual communication

    Use typography, image, color, hierarchy, composition, sequence, and information organization purposefully to communicate clearly and effectively.

  4. Demonstrate disciplinary and historical knowledge

    Understand the history, theory, terminology, methods, and evolving technologies of Graphic/Information Design and apply that knowledge critically to contemporary practice.

  5. Use appropriate tools, technologies, and media

    Select and use analog and digital technologies appropriately across print, screen, motion, interaction, information, environmental, and emerging forms of communication.

  6. Design for people and contexts

    Consider physical, cognitive, social, cultural, ethical, and accessibility factors when developing communication for specific audiences and situations.

  7. Communicate information and experiences across media

    Create coherent visual systems and communication solutions ranging from publications and identity systems to digital interfaces, information systems, motion, and other forms of designed experience.

  8. Demonstrate professional practice and craft

    Produce work with appropriate technical execution, attention to detail, presentation, documentation, collaboration, time management, and professional standards.

  9. Articulate and defend design decisions

    Critically evaluate their own work and the work of others and communicate the research, reasoning, process, and intended outcomes behind design decisions.

  10. Develop an integrated professional body of work

    Demonstrate disciplinary depth, critical thinking, research, process, conceptual coherence, craft, and readiness for professional practice through a portfolio and supporting case studies.