Graphic/Information Design, BA

Graphic/Information Design, BA

Design Information. Shape Experiences. Create Impact.

Central’s Graphic/Information Design BA prepares students to become creative problem-solvers through a curriculum that integrates visual communication, typography, branding, interactive design, storytelling, design research, and emerging technologies. Students graduate equipped to transform complex ideas into clear, engaging, and meaningful design solutions and find careers in the creative industries.

Grounded in a human-centered, research-driven approach, the curriculum emphasizes designing communication systems that connect people, information, technology, and culture. Students learn to analyze complex challenges, generate insights, and design effective solutions across print, digital, environmental, and emerging media. Coursework spans graphic and information design, branding and identity, publication design, web and interactive design, motion graphics, data visualization, digital storytelling, and emerging technologies—including artificial intelligence, AR/VR, and immersive media.

The program emphasizes professional practice and collaborative learning. Students work with community organizations, cultural institutions, nonprofit agencies, public-sector partners, and businesses on real-world projects that address contemporary social, civic, and communication challenges. These experiences help students build professional portfolios while developing skills in research, strategy, collaboration, presentation, and production.

Graduates leave with a strong portfolio and the knowledge, skills, and experience needed for careers in graphic design, information design, UX/UI design, branding, digital media, content strategy, publication design, motion design, creative technology, and related fields.

Program Features 

  • Attend full- or part-time
  • Small studio-based classes with individualized mentorship
  • Professional portfolios built throughout students’ education
  • Client-based projects with community, cultural, nonprofit, public-sector, and industry partners
  • Internships, study abroad, and professional practice opportunities
  • Access to contemporary design software, digital production technologies, and immersive media
  • Faculty of practicing researchers, designers, publishers, and creative professionals
  • Opportunities to exhibit, publish, present research, and attend professional conferences
  • Strong connections to professional organizations
  • Financial aid, scholarships, and free on-campus child care

Learning Outcomes

  1. Demonstrate understanding of design principles by applying design theory and process from an artistic perspective.
  2. Apply critical thinking to create, organize, and evaluate a graphic/information design portfolio and be able to use design vocabulary appropriately and accurately.
  3. Apply creative problem solving and technical skills in the creation of effective design solutions for social media and website design.
  4. Apply creative problem solving and technical skills in the creation of effective design solutions for print.
  5. Apply creative problem solving and technical skills in the creation of effective design solutions for motion, 3D and multi-media project work.