Through the Lens of the Student Marketing Campaign
How do you see yourself at CCSU? Peering through his camera lens, Communication major Adam Tulloch says it’s all about perspective.
“I’ve found it has little to do with the things you see, and everything to do with the way you view them,” says the lead videographer of Central’s “See Yourself at CCSU” student recruitment marketing campaign.
Reaching out to high school students across the state, “See Yourself at CCSU” is making history as Central’s first student-led, University-wide student recruitment marketing campaign, with CCSU students: shooting, acting, and editing two 30-second television commercials; and producing a series of original social media, design and billboard advertisements displayed on I-84, I-91, exterior and interior CT Transit buses, and kiosks in
Westfarms, Buckland Hills, and Stamford Town Center malls.
In tandem with ongoing efforts by the Office of Recruitment and Admissions, the campaign has already contributed to a 6 percent increase in Central’s undergraduate admissions applications.
“See Yourself at CCSU” is not the product of a public relations firm or slick ad agency. It’s homegrown.
“This plan has been built by our very best resources on this campus—our students,” says President Jack Miller, assembling top students across a variety of majors to serve on and promote the $150,000 marketing campaign.
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