Central Style Guide
Written Copy on the Web
Below is a short list of best practices to consider when writing for the web
Make sure all information is up-to-date and free of spelling and gramatical errors
Information written for the web should be concise and clear
Avoid pages with too much text. These pages are typically ignored by users entirely
Information should be properly labeled with headers to allow for users to effectively scan pages for information they need
Using bold and italic formatting to emphasize portions of content should be used sparingly. Overuse of these elements can make a page appear sloppy and be difficult to read/scan. The more text emphasis is used on a page, the less important it appears to be.
In addition, underlining text should never be used to imply emphasis. Improperly underlined text can be interpreted as a hyperlink and may confuse users.