Marketing

Department Overview

The Department of Marketing offers courses leading to a BS in business administration. Students choosing to major in marketing have the opportunity to custom-design their programs. Non-marketing students, interested in marketing, may select marketing courses that complement their major.

The Department of Marketing's program provides a basic foundation in marketing skills, theory, and best practices, domestic and international. It prepares students for entry-level positions (e.g., sales, customer services, public relations, product management, and market analyst), the opportunity to become a marketing professional, and continuing on to graduate study.

Marketing is a field that offers ambitious students rewarding career opportunities. In fact, about a third of all employees work in marketing-related activities.

Admission Requirements

Academic Programs


Undergraduate Majors

Minors




accounting

Contact

Vance Academic Center 449-0200
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3220

anthropology

Contact

Diloreto Hall 1100000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2610

art

Contact

Maloney Hall 151
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2620

Biology

Contact

Copernicus Hall 332
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2645

biomolecularsciences

Contact

Copernicus Hall 204
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3560

chemistrybiochemistry

Contact

Copernicus Hall 440
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2675

communication

Contact

Vance Academic Center 3170000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2690

computerelectronicsgraphicstechnology

Contact

Copernicus Hall 2120900
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-1830

computerscience

Contact

Maria Sanford 303
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2710

counselingfamilytherapy

Contact

Barnard Hall 2210000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2154

criminologycriminaljustice

Contact

Vance Academic Center 2080000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3005

Design

Contact

Vance Academic Center 324140
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2564

economics

Contact

Vance Academic Center 411
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2725

educationalleadership

Contact

Barnard Hall 2310000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2130

engineering

Contact

Copernicus Hall 2350900
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-1815

english

Contact

Willard Hall 303
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2795

finance

Contact

Vance Academic Center 427-0100
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3260

geography

Contact

Diloreto Hall 208015
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2785

history

Contact

Diloreto Hall 206
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2800

managementinormationsystems

Contact

Vance Academic Center 449-0100
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3290

managementorganization

Contact

Vance Academic Center 427-0200
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3275

manufacturingconstructionmanagement

Contact

Copernicus Hall 2120900
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-1830

marketing

Contact

Vance Academic Center 413
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3305

mathematicalsciences

Contact

Marcus White Hall 107
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2835

modernlanguage

Contact

Davidson Hall 212
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2875

music

Contact

Welte Hall 212000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2912

nursing

Contact

Barnard Hall 3240000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-0032

philosophy

Contact

Marcus White Hall 318
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2915

physicaleducationhumanperformance

Contact

Kaiser Hall 0180
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2155

physicsearthsciences

Contact

Copernicus Hall 506
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2930

politicalscience

Contact

Diloreto Hall 015
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2967

psychology

Contact

Marcus White Hall 211
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3100

readinglanguagearts

Contact

Barnard Hall 2090000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2175

socialwork

Contact

Vance Academic Center 3240000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3129

sociology

Contact

Maria Sanford 304
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2966

specialeducation

Contact

Barnard Hall 2200000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2400

teachereducation

Contact

Barnard Hall 2260000
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-2415

technologyengineeringeducation

Contact

Copernicus Hall 2350900
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-1850

theatre

Contact

Maloney Hall 107
1615 Stanley Street
New Britain, CT 06050-4010
Phone: (860) 832-3150

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