Major in Marketing, BS

Marketing Core (12 credits)

MKT 305  Consumer Behavior  3
MKT 373  Marketing Research  3
MKT 380  Market Data Analysis  3
MKT 450  Marketing Strategy and Planning 3

Directed Marketing Electives (12 credits)

The directed electives are selected with and approved by an advisor.

MKT 306  Advertising and Promotion  3
MKT 307  Sales Administration  3
MKT 311  Retailing  3
MKT 321  International Marketing  3
MKT 350  Internet Marketing and Channels  3
MKT 358  Relationship Marketing  3
MKT 359  Special Events Marketing  3
MKT 375  Services Marketing  3
MKT 390  Product Development and Management  3
MKT 413  Business-to-Business Marketing  3
MKT 415  Marketing Touristic Startups  3
MKT 439  Direct Marketing  3
MKT 480  Marketing for Non-Profit Organizations  3
MKT 481  Consultative Selling Techniques  3
MKT 494  Independent Study in Marketing  3
MKT 496  Practicum in Marketing  6
MKT 497  Marketing Internship  3
MKT 498  Marketing Seminar  3

Business Electives (9 credits)

Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses.

No minor is required for this major.

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