Major in Communication, BA

39 credits in the department and related courses, including 9 credits of required courses within an emphasis area, 18 credits of departmental electives, and 12 credits of core requirements

COMM 140 Public Speaking 3
COMM 230 Introduction to Mass Media 3
COMM 240 Survey of the Field of Communication 3
and    
COMM 301 Critical Thinking 3
   or    
COMM 302 Problem-Solving and Decision Making 3

As part of their 39 credit major, students must take a total of 21 credits from 300/400-level courses, with a minimum of 9 credits from 400-level courses.

Courses are grouped according to certain emphases within the broad field of communication, allowing the student the choice of an emphasis that is compatible with his or her aims and interests. These emphases are:

  • Media production and performance (for students interested in non-journalistic careers in radio, television, or film);
  • Media studies (for students who want to gain a better understanding of the systems and institutions distributing mediated information in society);
  • Promotion/public relations (for students who wish to develop communication skills for commercial, as well as non-commercial, employment in publicity, promotions, sales and corporate communication, and community services); and
  • Organizational communication (for students interested in pursuing consulting or in serving as managers for private and public institutions). In addition to these educational and occupational opportunities, a student might choose to pursue directions which could lead to an advanced degree in communication.

 

In addition to the 12 credit core, each track has the following selected requirements:

 

Media Production and Performance Track

Required courses (9 credits)

COMM 405 Principles and Processes of Mass Communication 3
COMM 330 Digital Film and Television Production 3
COMM 336 Media Literacy 3
   or    
COMM 338 Analysis of News 3

Directed Electives

18 credits, of which at least 6 credits must be from a list of selected media production and performance courses.

 

Media Studies Track

Required courses (9 credits)

COMM 405 Principles and Processes of Mass Communications 3
COMM 330 Digital Film and Television Production 3
COMM 336 Media Literacy 3
   or    
COMM 338 Analysis of News 3

Directed Electives

18 credits, of which at least 6 credits must be from a list of selected media studies courses.

 

Public Relations/Promotions Track

Required courses (9 credits)

COMM 215 Introduction to Interpersonal Communication 3
COMM 234 Introduction to Public Relations 3
COMM 443 Communication and Social Influence 3

Directed Electives

18 credits, of which at least 6 credits must be from a list of selected public relations courses).

 

Organizational Communication Track

Required courses (9 credits)

COMM 215 Introduction to Interpersonal Communication 3
COMM 253 Introduction  to Organizational Communication 3
COMM 453 Organizational Communication 3

Directed Electives

18 credits, of which at least 6 credits must be from a list of selected organizational communication courses.

Students should obtain a Curriculum Guide Sheet from the Department of Communication to determine the appropriate departmental electives for their emphasis area.

The Department of Communication maintains a policy for continuation in the major. Communication majors must complete COMM 140 and COMM 240 (with a C- or better) before they reach 60 credits. Majors must maintain an overall GPA of 2.00 or better to stay in the major.

Curriculum Guide Sheets listing required and recommended courses for each emphasis are available in the department. A maximum of 6 credits in related courses from outside the department (also listed on Curriculum Guide Sheets) may be counted toward the major. The student may also request to use up to 6 credits of related coursework outside of the major that are not listed on the Curriculum Guide Sheets. In such cases, students should obtain permission from their advisor and department chair as well as complete a course substitution form. Furthermore, completion of a minor in a related field of study in another department at the University is required. Students should complete a Program Change form as soon as possible to declare their minor.

powered by finalsite