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Phone: (860) 832-1615
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Marketing


What Can I Do With A Major In Marketing?

Marketing is the process by which companies determine what products or services satisfy individual and organizational objectives and the subsequent strategies that can be used in the areas of sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well.

Marketing is analysis, and a sound marketing strategy is based on this analysis. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. Essentially, marketing is used to identify the customer, to keep the customer, and to satisfy the customer. Organizational goals depend on knowing the needs and wants of target markets and delivering the desired satisfactions. In order to satisfy its own objectives and obligations, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Visit CCSU’s Marketing Department webpage here.


Sample of Related Occupations

Advertising Account Executive

Advertising Manager 

Advertising Salesperson        

Assistant Buyer          

Business Intelligence Analyst

Buyer   

Director of Marketing

Economist                  

Green Marketer

Human Resources Manager 

Insurance Agent

Manufacturer Sales Workers 

Market Research Analyst

Merchandise Manager

Online Marketer           

Package Designer       

Pharmaceutical Sales Representative   

Product Manager

Purchasing Agent         

Real Estate Agent        

Sales Manager  

Sales Promotion Manager      

Sales Supervisor         

Securities Sales Agent                         

Store Manager  

Telecommunications Director

Urban Planner

For additional information on each occupation or any others you may be considering, please visit the Occupational Outlook Handbook, a nationally recognized source of career information, put together by the U.S. Department of Labor.


Professional Associations & Additional Career Information

The Ad Council

Advertising Age: Ad & Marketing Industry News

All Business Schools.com: Marketing Career & Degree Resource Guide

American Marketing Association

Business Jobs in the Federal Government

Business Marketing Association

Careers-in-Marketing.com

College Grad.com: Marketing, Sales and Related Careers

Direct Marketing Association

Know This.com: Marketing Tutorials, News, How-To and More

MarketingHire.com: Marketing Jobs & Careers

MarketingJobs.com: Sales and Marketing Jobs Nationwide

Marketing Research Association

Marketing Today

National Association of Sales Professionals

Quintessential Careers: Do’s and Don’ts for Launching a Career in Sales

Sales and Marketing Executives International


Internships, Co-ops and Employment Opportunities

Marketing majors may find experiential opportunities or employment in a number of areas depending on your skills, abilities and experience. Career-related internships and co-op placements are a great avenue to establishing yourself as a qualified candidate for full-time, professional-level career opportunities after graduation.

The following list of employers and job titles shows opportunitites where the employer was specifically looking for marketing majors. This list is meant to be a resource for further career-related investigation and DOES NOT REFLECT current openings. To look for current openings, please visit Central Connections, CCSU's online job, internship, and co-op database, on the CACE website here.

AdEdge Online Marketing - Internet Marketing Salesperson

Aetna, Inc. - Sales Leadership Training Program

American Cruise Lines, Inc. - Marketing Assistant

American Lung Association of New England - Website & Online Communications Internship

AXA Equitable - Marketing Internship

Beekley Corporation - International Marketing Internship

Big Night Entertainment Group - Marketing & Promotions Internship

Buckley Radio - Account Executive

Campus Connect, LLC - Marketing Assistant

Canoga Wealth Management - Marketing Assistant

Castle Windows - Marketing/Promotions

Cigna - Proposal Writer, Proposal Strategist

Connecticut Distance Learning Consortium - Marketing Assistant

Connecticut Main Street Center - Marketing, Public Relations & Communications Internship

Dynamic Network Solutions, LLC - Marketing Internship

Encharter Insurance - Social Media Marketing Internship

ESPN, Inc. - Sales/Marketing Internship

ETTER Engineering Company, LLC - Marketing Associate

Eva Danielle - Online Marketing Internship

Fastenal - Sales Trainee

FJB Associates - Marketing Assistant

Foster Adoptive Mission - Marketing Internship

H.D. Segur Insurance - Marketing/Sales Internship

Harriet Beecher Stowe Center - Public Relations/Marketing Internship

Hip Purse.com - Marketing Coordinator Internship

Hispanic Recruitment Services - Writing/Communications Internship

Infinity Music Hall & Bistro - Marketing Internship

John Casablancas Modeling & Career Center - Marketing Assistant

Juran Institute - Marketing Assistant

Legrand Wiremold - Digital Marketing Coordinator

Leukemia & Lymphoma Society - Marketing/Public Relations Internship

MetLife Financial Group - Marketing Internship

Mintz & Hoke Communications Group - Public Relations Internship

Muscular Dystrophy Association - Regional Public Affairs Coordinator

Mystic Aquarium Institute for Exploration - Marketing & Public Relations Internship

New England Revolution - Communications Internship

NFP Sports, LLC - Marketing Internship

Northeast Family Federal Credit Union - Marketing Internship

Nxegen - Marketing Internship

Otis Elevator - Marketing/Communications Internship

Park Group Solutions, LLC - Social Media Internship, Marketing Internship

Parker Hannefin Corporation - Market Research Co-op

PME Enterprises - Marketing Internship

Porter & Chester Institute - Marketing Internship

Recruiters Connections - Marketing/Sales Internship

Rome, Smith & Lutz - Lobby Internship

Save The Bay - Marketing and Public Relations Internship

Seder Foods - Marketing Internship

Soma Technology - Marketing Internship

Sprint - Account Executive Internship

The Hartford Fire Ants Professional Inline Hockey Team - Sports Advertising and Marketing Internship

The ReCONNstruction Center - Marketing & Public Relations Internship

Tikanchay Imports, LLC - Junior Copywriter

TNT Fireworks - Marketing Internship

TOOLS-PLUS.com - SEO-Marketing Position

Verizon Wireless - Retail Sales Representative

Vets-Cars, LLC - Research/Marketing Internship

Wadsworth Atheneum Museum of Art - Marketing Internship

Waterbury Symphony Orchestra - Performing Arts Management Internship

Waterford Speedbowl - Communications/Marketing Internship

Wealth Management Group of North America, LLC - Marketing Manager Assistant Internship

Weatherby & Associates, P.C. - Marketing Internship

Web Solutions, Inc. - Client Services Representative

Whalers Sports & Entertainment - Sports Internship

XL Capital - Assistant Business Analyst

Yumnuts Naturals - Brand Ambassador Internship

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