Graduate Catalog 2010-12



Note: Additional work will be required for graduate credit in 400-level courses.

MKT 470        Integrated Marketing Communication                                                     3
Prereq.:  MKT 306 (C- or higher). Applications of marketing communication theory. Students learn how an organization integrates its promotion mix elements to present a unified message, and then create a strategic promotion plan for a real client. Fall.  


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