Undergraduate Catalog 2009-2011


COMM 115    Fundamentals of Communication 3

Basic course offering the student an opportunity to understand and improve communication skills. Performance, observation, and evaluation. May not be counted toward Communication major. Skill Area I

COMM 140    Public Speaking   3

Study of and practice in the principal forms of public address. Additional emphasis on the needs and expectations of persons preparing for business and professional careers. Skill Area I

COMM 215    Introduction to Interpersonal Communication     3

Introductory survey of interpersonal communication theories and the application of these theories in dyadic, group and organizational contexts. Study Area III

COMM 220    Introduction to History of Film     3

Survey of 100 years of movies from all over the world. Emphasizes the development of film as a narrative art, using films that are breakthroughs in creative expression and audience involvement. Fall.


COMM 230    Introduction to Mass Media    3

Study of the structure, roles and processes of the mass media. Primary emphasis is on radio, television and film. Examination of effects on society. Study Area III

COMM 231    Communication Technologies    3

Examination of how selected telecom-telecommunication systems such as satellite, computer networks, and teleconferencing influence way we receive and process information; determine national, corporate, and personal priorities and policies; allocate time; learn and are entertained.

COMM 234    Introduction to Public Relations    3

Survey all aspects of public relations including theories of image-making, events planning, publicity, promotion, media campaigning, and crisis management.


COMM 240    Survey of the Field of Communication      3

Development of communication as a discipline and as an intellectual and practical field. Introduction to theories of rhetoric, public relations, broadcast journalism, media studies and organizational communication.


COMM 245    Introduction to Rhetorical Studies  3

Roots of communication as a discipline and as an intellectual and practical field. Basic principles of persuasion, rhetoric, genres and criticism.


COMM 253    Introduction to Organizational Communication    3

Introduction to the structure, function, and process of communication in organizational life and modern society. Fall.


COMM 255    Visual Communication    3

Study of theoretical constructs, key agents, and applications of knowledge of visual communication. On demand.


COMM 256    Professional Communication    3

Skills required to be a successful professional. Emphasizes understanding and becoming proficient in relationship management, presentational speaking, interpersonal communication, written communication and communication in small groups. Spring. Skill Area I


COMM 280    Business and Professional Speaking  3

Principles of Communication in report making, parliamentary processes, interpersonal conferences and related managerial functions. Emphasis on understanding and practicing patterns of Communication in various organized settings. Skill Area I


COMM 301    Critical Thinking 3

Prereq.:  Sophomore standing (or higher). Development of critical thinking skills as a basis for thoughtful and effective communication. Analysis of arguments and persuasive appeals.


COMM 302    Problem-Solving and Decision Making 3

Prereq.  Sophomore standing (or higher). Introduction to small group interaction processes with emphasis on fundamental forms of communication  in all discussion settings. May require group meetings outside of class.


COMM 305    Principles and Processes of Mass Communication  3

Prereq.:  COMM 230 (with a grade of C- or higher). Explanation of broadcast journalism and the principles and processes of mass communication.


COMM 315    Political Communication 3

Examines the symbolic nature and dimensions of American politics and the American political system. Emphasis placed on the role, processes and effects of communication in political contexts. Fall.


COMM 319    Filmic Narrative  3

Explores the most relevant elements used in filmic narrative to create meaning. The course further helps students identify ideological contents behind and beyond the audiovisual discourse.


COMM 320    History of African-American Speakers      3

Survey of African-American speakers from the end of the 18th century to the present. Examination of the lives and texts of both the famous and lesser-known speakers and how they contributed to our nation's culture. Spring.


COMM 330    Basic Video Production  3

Introduction to television production as it relates to verbal and visual communication. Work on individual and crew projects is a requirement.


COMM 334    Public Relations Strategies and Techniques      3

Prereq.:  COMM 234 (C- or higher). Public relations strategies and techniques through analysis and practical applications.


COMM 335    Communication Management      3

Communication management in broadcast, cable, closed-circuit, or related environments.  Facility planning, scheduling, personnel supervision, programming, sales, marketing strategies, and government regulations are explored.


COMM 336    Media Literacy    3

A review of current changes in philosophy, content, and processes in media use and application as this use affects society and its value system.


COMM 337    Media Campaigns   3

Analysis of the media strategies utilized by ad agencies, political agencies, and corporations to promote a product, idea, or service by influencing attitudes or changing behavior.


COMM 338    Analysis of News  3

Broad array of critical and interpretive skills that can be used to analyze the news. Examines economic, social and political underpinnings in the manufacturing of the news, and the processes affecting the formal and structural characteristics of the news. Substantial practical experience in the process of news analysis. Irregular.


COMM 344    Models of Intercultural Communication     3

Study and discussion of models of intercultural communication in various contexts. Spring.


COMM 345    News Reporting and Writing for the Electronic Media   3

Prereq.:  COMM 230 with a grade of C- or higher. Skills and background knowledge essential to accurate and informed reporting and writing in the electronic media.


COMM 353    Interviewing Theory and Practice    3

Study and practice of different interview formats (excluding counseling) as a unique context of communication. Special attention given to interviews  for employment, appraisal, and information gathering.


COMM 380    Women and Film    3

Examines selected films with regard to the representation of women on screen, women's filmmaking as a critical practice, and issues in feminist film theory and criticism. Includes perspectives on Hollywood and independent American and international cinema. Fall. (E)


COMM 382    American Cinema   3

Examines the film industry in the United States. The genres of Hollywood cinema and independent films will be studied as unique economic, industrial, aesthetic, and cultural institutions. Spring.


COMM 384    Nonverbal Communication  3

Research-based class focused on understanding the various forms of nonverbal messages and their impact on perception, individuals, and communication. Spring.


COMM 406    Case Studies in Public Relations    3

Prereq.:  Junior or senior status. COMM 234 (C- or higher). Case studies of public relations/promotions principles and practices in variety of internal and external, public and private, for-profit and non-profit contexts. This is a link course with COMM 506. Spring. (E)


COMM 416    Gender and Communication      3

Prereq.:  Junior standing or higher. Examines different theoretical approaches to gender and the implications these have for our understanding of communication theories and practices. Winter, Spring.


COMM 420    Principles of Digital Photography for Journalism      3

Prereq.:  Junior standing or higher. Explores the communication dimensions of the new digital photography technology and its flexibility to be used in the fields of journalism promotions, advertising and public relations. Fall.


COMM 427    Television Programming and Production     3

Prereq.:  COMM 330 (C- or higher). Study of broadcasting systems. Use of studio television facilities includes investigation of sound, lighting, graphics, production, and on-camera presentation. Fall.


COMM 428    Advanced TV Production  3

Prereq.:  COMM 427 (C- or higher). Technique-centered course which focuses on combining TV studio production with field and remote components for broadcast, cable, or corporate application. Spring.


COMM 430    Comparative Mass Media Systems      3

Prereq.:  COMM 230 (C- or higher). Philosophies and strategies of mass media operation around the world, emphasizing regional rather than national differences. Identification of basic philosophical orientations and theoretical underpinnings. Spring.


COMM 434    Campaign Development Methods  3

Prereq.:  COMM 234 ( C- or higher). Objectives and methods of archival, focus group and survey research, analysis of data using SPSS and report writing procedures in the context of designing an actual strategic public communication campaign. Spring.


COMM 435    Images of Gender in the Media 3

Prereq.:  Junior standing or higher. Examines media constructions and representations of femininity and masculinity. Focus on popular forms of media including television, film, and advertising. Cross listed with COMM 435. No credit will be give to students with credit WS or WGSS 435. Spring.


COMM 436    Public Relations and Web Publishing 3

Prereq.:  COMM 234 (C- or better). How to use the web to promote products, services, or events, to interact with the press and other communication channels, and to give feedback from the different publics that may constitute the target audiences of specific public relations campaigns. Fall.


COMM 443    Communication and Social Influence  3

Prereq.:  Junior standing or higher.  Principles and processes of influencing attitudes, beliefs and behavior. Practical illustrations drawn from advertising, speeches, and other communicative settings. Spring.


COMM 445    Advertising and Society 3

Prereq.:  Junior or above standing. Examines advertising as a cultural and economic force in mass society. Emphasis will be on concepts and methods that enable a critique of advertising campaigns and strategies. Irregular.


COMM 450    Communication Skills for Training and Development     3

Prereq.:  Junior standing or higher. For graduate students, COMM 500 (may be taken concurrently). Application of communication strategies for training and development in public and private corporate and institutional settings. Additional written work will be required for graduate students. Irregular. [GR]


COMM 451    Environmental Communication   3

Prereq.:  Junior standing or above. Knowledge, attitude, and behavior-change strategies related to environmental and natural resource conservation issues. Coercive, incentive based, and communication-based change strategies will be contrasted. Additional written work will be required for graduate students. No credit given to students who have taken COMM 506. On demand. [GR]


COMM 453    Organizational Communication  3

Prereq.:  COMM 253 (C- or higher). Study of communication theory and processes within organizational contexts. Spring.


COMM 454    Communication and Social Change     3

Prereq.:  Junior standing or above. For graduate students, COMM 500 (may be taken concurrently).  Study of the relationship between communication and social change and the impact of socio-political and communication strategies on the achievement of effective community development and social change objectives. Additional written work will be required for graduate students. Fall. [GR]


COMM 456    Corporate Communication 3

Prereq.:  Junior standing or higher. Examines the origins and nature of corporate communication and how it is carried out within businesses, associations, agencies, and the government. Investigates the communication of an organization with its various shareholders, including investors, customers, employees, and the press. Fall. (E)


COMM 480    Television Documentary Production   3

Prereq.:  COMM 427 (C- or higher). An analysis of TV documentary style, techniques and processes with opportunity to build upon TV skills learned in previous TV production courses by producing a TV documentary.


COMM 490    Internship Study  1 TO 6

Prereq.:  Permission of faculty advisor and department chair. Work in approved organization. Series of consultations and assigned readings and a final paper describing practical experiences in relation to theory are required. Majors and minors only.


COMM 491    Independent Study 1 TO 3

Prereq.:  Permission of advisor and department chair. Reading and research in approved topic under guidance of a faculty member of the Communication Department. May be repeated with different topics for a maximum of 6 credits. Majors and minors only. On demand.


COMM 492    Legislative Intern Experience 3 OR 6

Prereq.:  Junior standing or higher; permission of faculty and department chair. To be taken concurrently with COMM 490. Work in the State Legislature. In addition, a series of seminars, assigned readings, and completion of a substantial research project related to work in State Legislature are required. Majors and minors only.


COMM 495    Special Topics in Communication     3

Prereq.:  Junior or senior standing or permission of instructor. Study of selected topics in Communication. May be repeated once with a different topic. Majors and minors only.

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