Objective 6.3

Reference to Previous Strategic Plans:  ASP 04. 9.1, 9.2, 9.3   FPP 01. 5.1

Enabling Activities:

• Continue to collaborate with strategic partner GCF to reengineer the University’s annual appeal and increase donor participation.

• Continue to develop measurable objectives for the staff of IA, particularly advancement services (e.g., stewardship processes and activities), alumni affairs (e.g., events and individual visits), development (i.e., calls, visits, asks, and closes), and marketing and communications (e.g., web usage, clippings, publications).

• Calculate and improve both the University’s participation rate as well as the cost to raise a dollar.

• Continue to advance relationships with Alumni Association Board of Directors and CCSU Foundation, Inc., Board of Directors and engage members in value added activities for the University.

• Reach and maintain, through the Phonathon, a contact rate of 12% and an effectiveness rate of 22%.

• Maintain phonathon pledge fulfillment rate of 85%.

• Increase faculty participation in the process of engaging alumni and friends of the University.

• Initiate and complete the migration to a new donor relationship management system.

• Continue to develop targeted programs and services to engage alumni in University activities.

• Improve the effectiveness of Advancement Services in such critical areas as (a) prospect research, (b) event follow- up, (c) stewardship, (d) technological infrastructure, (e) direct marketing, and (f) gift processing.

• Expand collaborative efforts between Alumni Affairs and Student Affairs to establish new events and improve existing opportunities for engagement with such collaborative activities as homecoming and reunions.

• Integrate the Office of Marketing and Communications with the efforts of Alumni and Development. Specifically, make use of the CCSU website to improve online giving, communicate with alumni via various social networking sites, and enhance awareness of the University.

• Develop and implement an aggressive strategic communications plan for the University using multiple vehicles. The goal will be to increase quality stories (in-depth features about our faculty, students, and programs), increase the range of outlets featuring stories about CCSU, and increase the general coverage.

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