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Strategic Plan > Objectives > Objective 6.3
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Objective 6.3

Increase the number and amount of annual gifts.

Reference to Previous Strategic Plans:  ASP 04. 9.1, 9.2, 9.3   FPP 01. 5.1

 
ExCom Member: 
 
VPIA
Assessment Tool:
 
Audit report
Baseline:
 
4,257 Total Donors; $1,373,155 Total Giving  (FY 2005)
Goal:

 
5,000 Total Donors
$2,000,000 Total Giving
Progress:
 
4,430 Total Donors $3.4M Total Giving (FY 2013)

Enabling Activities:

  • Continue to focus on Campaign for CCSUCCESS fundraising priorities with emphasis on priorities for the units.

  • Improve the University’s overall fundraising efforts, focusing on increasing the total number of donors.

  • Achieve a 7% alumni participation rate in annual giving.

  • Continue to evaluate effectiveness of solicitation strategies.

  • Continue to develop measurable objectives for the functions of IA, particularly Advancement Services (e.g., stewardship processes and activities), Alumni Affairs (e.g., events and individual visits), Development (i.e., calls, visits, asks, and closes), and Marketing and Communications (e.g., web usage, clippings, publications).

  • Continue to advance relationships with Alumni Association Board of Directors and CCSU Foundation, Inc. Board of Directors and engage members in value-added activities for the University.

  • Increase faculty participation in the process of engaging alumni and friends of the University.

  • Continue to develop targeted programs and services to engage alumni in University activities with emphasis on young alumni, present students, and geographically disbursed alumni.

  • Continue to improve the effectiveness of Advancement Services in such critical areas as (a) prospect research, (b) event follow-up, (c) stewardship, and (d) gift processing.

  • Expand collaborative efforts between Alumni Affairs, Admissions, Student Affairs, Athletics and Academic School to establish new events and improve existing opportunities for alumni–student engagement.

  • Continue to integrate the Office of Marketing and Communications with the efforts of Institutional Advancement.

  • Develop and implement an aggressive strategic communications plan for the University using multiple vehicles. The goal will be to increase quality stories (in-depth features about our faculty, students, and programs), increase the range of outlets featuring stories about CCSU, and increase the general

BACK TO GOALS & OBJECTIVES

 

 

Integrate the Office of Marketing and Communications with the efforts of Alumni and Development. Specifically, make use of the CCSU website to improve online giving, communicate with alumni via various social networking sites, and enhance awareness of the University.
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