Major in Marketing, BS

Admission Requirements

Common Business Core (27 Credits)

AC 211 Introduction to Financial Accounting 3
AC 212 Introduction to Managerial Accounting 3
FIN 295 Managerial Finance 3
LAW 250 Legal Environment of Business 3
MC 207 Managerial Communications 3
MGT 295 Fundamentals of Management and Organizational Behavior 3
MGT 480 Strategic Management 3
MIS 201 Introduction to Management Information Systems 3
MKT 295 Fundamentals of Marketing 3

Marketing Core (12 credits)

MKT 305 Consumer Behavior 3
MKT 373 Marketing Research 3
MKT 380 Market Data Analysis 3
MKT 450 Marketing Strategy and Planning 3

Directed Marketing Electives (12 credits)

The directed electives are selected with and approved by an advisor.

MKT 306 Advertising and Promotion 3
MKT 307 Sales Administration 3
MKT 311 Retailing 3
MKT 321 International Marketing 3
MKT 350 Internet Marketing and Channels 3
MKT 358 Relationship Marketing 3
MKT 359 Special Events Marketing 3
MKT 375 Services Marketing 3
MKT 390 Product Development and Management 3
MKT 413 Business-to-Business Marketing 3
MKT 415 Marketing Touristic Startups 3
MKT 439 Direct Marketing 3
MKT 480 Marketing for Non-Profit Organizations 3
MKT 481 Consultative Selling Techniques 3
MKT 494 Independent Study in Marketing 3
MKT 496 Practicum in Marketing 6
MKT 497 Marketing Internship 3
MKT 498 Marketing Seminar 3

Business Electives (9 credits)

Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses. No minor is required for this major.

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