The Department of Marketing offers courses leading to a BS in business administration. Students choosing to major in marketing have the opportunity to custom-design their programs. Non-marketing students, interested in marketing, may select marketing courses that complement their major.
The Department of Marketing's program provides a basic foundation in marketing skills, theory, and best practices, domestic and international. It prepares students for entry-level positions (e.g., sales, customer services, public relations, product management, and market analyst), the opportunity to become a marketing professional, and continuing on to graduate study.
Marketing is a field that offers ambitious students rewarding career opportunities. In fact, about a third of all employees work in marketing-related activities.