Central Connecticut State University School of Business
 
CCSU School of Business
Strategic Business Plan
 

Back: Appendix 1 (Stakeholder Map) | Next: Appendix 3 (Legacy Exercise Summary)

Appendix 2: SWOT Analysis
(Strengths, Weaknesses, Opportunities, Threats)

Internal

External

Strengths Opportunities
  • All teaching is done by Professors

  • Small classes / personal contact

  • Professionally active faculty

  • Central location

  • Low cost - value of education

  • Facilities

  • Students

  • AACSB accreditation
  • Alumni utilization
  • Services to the business community; strengthen linkages
  • Located in the heart of insurance industry
  • Favorable demographics
  • International business; globalization
  • CT businesses rallying around jobs training
  • New delivery mechanisms with innovative technology
  • Outreach to the community
Weaknesses Threats
  • No accreditation AACSB
  • No control on preparation of entering: Math, English, etc.
  • Competitive salaries
  • Discrepancies in quality control mechanisms
  • Lack of cooperative culture - silo mentality
  • Instability in leadership
  • Intellectual contributions
  • Limited resources - disparate resource allocation at CCSU
  • Turnover
  • Uncommitted faculty %-age too high
  • Advising
  • Lack of controls
  • Competing demand for student time
  • State budget - Legislature’s funding
  • Budget deficits affect resources
  • CT economy
  • UCONN expanding
  • Demographics - lower tax base
  • Other SOBs are AACSB accredited
  • Competition's marketing efforts
  • Low cost online programs
  • Technology
  • Arts and Sciences controlling CCSU agenda
  • Collective bargaining limitations

Internal

External

Back: Appendix 1 (Stakeholder Map) | Next: Appendix 3 (Legacy Exercise Summary)

 

CCSU School of Business Strategic Business Plan


Table of Contents

Vision
Mission
Critical Success Factors
Goals, Strategies and Tactics
Appendix 1: Stakeholder Map
Appendix 2: SWOT Analysis
Appendix 3: Legacy Exercise Summary


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