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Faculty
Profile
Dr.
Jean Lefebvre |
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 Dr. Jean
Lefebvre, Ph.D.
Professor of Marketing
Department of Marketing
Office: Vance 413
Phone: (860) 832-3309
E-mail:
lefebvrej@ccsu.edu
Personal
Web Page
Ph.D.
Syracuse University, MBA University of Chicago. Taught
Marketing at Universite Laval, Quebec, Canada, Purdue
University, IN, The Bordeaux Graduate School of
Business, France, University of Hartford, CT, The
University of Puerto Rico, Mayaguez (visiting).
Researched: Family Consumer Decision Making and Ethnic
Marketing.
Held
several managerial positions as Department Chair and
Associate Dean (Bordeaux), developing international
programs at the Barney School, University of Hartford,
as Marketing Director of a regional engineering
consulting firm, and most recently, as Dean of the
School of Business at Richmond, The American
International University London, UK.
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Teaching Interest |
Marketing Management
Marketing Strategy
New Product Development
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Research Interest |
New Product Development
Action Learning
Learning Assessment
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Courses Taught |
New Product Development
Marketing Management
Marketing Communications
Services Marketing
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Professional & Scholarly Activities |
Experiential Learning in Marketing
Learning Assessment |
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