|
GENERAL EDUCATION |
|
LOWER DIVISION BUSINESS CORE (24 credits)
(prerequisite) |
|
|
Study Area I - Arts & Humanities (9 credits) |
|
AC 211 Intro to Financial Acct (MATH 101) |
3 |
|
English Literature |
3 |
AC 212 Intro to Managerial Acct (AC 211) |
3 |
| |
3 |
MC 207 Managerial Communications (ENG 110) |
3 |
| |
3 |
MIS 201 Intro to MIS |
3 |
| |
|
FIN 295 Managerial Finance (STAT 200, MATH
123/125, AC 211) |
3 |
|
Study Area II - Social Sciences (9 credits) |
|
MGT 295 Fundamentals of Mgt. |
3 |
|
History |
3 |
MKT 295 Fundamentals of Mkt. |
3 |
|
ECON 200 Macroeconomics |
3 |
LAW 250 Principles of Law |
3 |
|
ECON 201 Microeconomics |
3 |
|
|
| |
|
Upper Division
COURSES IN MAJOR - See Faculty Advisor (12 credits) |
|
Study Area III - Behavioral Sciences (6 credits) |
|
MKT 305 Consumer Behavior |
3 |
| |
3 |
MKT 378 Marketing Research |
3 |
| |
3 |
MKT 380 Market Data Analysis |
3 |
| |
|
MKT 450 Marketing Strategy and Plan |
3 |
| |
|
Choose Three Classes (9 credits) |
|
|
Study Area IV - Natural Sciences (6-7 credits) |
|
MKT 306 Advertising and Promotion |
3 |
| |
3 |
MKT 307 Sales Administration |
3 |
| |
3-4 |
MKT 311 Retailing |
|
|
(One lab must be included) |
|
MKT 321 International Marketing |
3 |
| |
|
MKT 339 Spatial Marketing |
3 |
| |
|
MKT 350 Internet Marketing Channels |
3 |
|
Skill Area I - Communication Skills (6 credits) |
|
MKT 358 Relationship Marketing |
3 |
|
ENG 110 Freshman Composition |
3 |
MKT 359 Special Events Marketing |
3 |
| |
3 |
MKT 375 Services Marketing |
3 |
| |
|
MKT 390 Product Development |
3 |
|
Skills Area II - Mathematics (9 credits) |
|
MKT 413 Business to Business Mkt |
3 |
MATH 125 Applied Calculus I OR
MATH 123 Applied Business Math |
3 |
MKT 415 Mktg Touristic Startup
|
3 |
|
STAT 200 Business Statistics I |
3 |
MKT 439 Direct Marketing |
3 |
|
STAT 201 Business Statistics II |
3 |
MKT 444 Direct Marketing Analytics |
3 |
|
|
|
MKT 470 Int. Mktg. Campaigns |
3 |
| |
|
MKT
480 Mkt for Non-Profit Institutions |
3 |
| |
|
MKT 481 Consultative Selling Techniques |
3 |
| |
|
MKT 495 Field Studies in Int'l Marketing |
3 |
|
Skill Area III - Foreign Language/Int'l
Checklist |
|
MKT
496 Marketing Practicum |
3 |
|
International Requirement |
|
MKT
496 Marketing Topics |
3 |
|
International Requirement |
|
|
|
|
AND Foreign Language Proficiency: |
|
Business Electives: Choose 3 (9 credits) |
|
|
3 Sequential Yrs of One Foreign Language |
|
MKT 494/497 Ind. Study/Mktg. Internship or a 300 Level or Above |
3 |
|
at the High School Level |
|
Bus. Electives
300 Level or Above |
3 |
|
Passed Foreign Language Exam |
|
Bus. Electives
300 Level or Above |
3 |
| |
|
|
|
|
Skill Area IV - University Requirement (2-3
credits) |
|
UPPER DIVISION CAPSTONE (3 credits) |
|
| |
2-3 |
MGT 480 Strategic Management |
3 |
|
ELECTIVES (18 credits) |
|
|
|
| |
3 |
|
|
| |
3 |
|
|
| |
3 |
|
|
| |
3 |
|
|
| |
3 |
|
|
| |
3 |
|
|
|
First Year Experience Requirement |
|
Total Credits Required for Graduation: |
122 |
