Marketing
R. A. DeCormier, Chair; E. Astarita, A. Jackson, K. Mead, D. Scherban (Dept.
Phone 832-3305; e-mail: decormier@ccsu.edu)
The Department of Marketing offers courses leading to a Bachelor of Science
degree in Business Administration. Students choosing to major in Marketing have
the opportunity to develop their own Custom Tailored Marketing Program (CTMP).
Non-Marketing students, choosing to minor in Marketing, may select courses that
complement their major.
The Marketing Department’s program provides a basic foundation in Marketing
theory and practices. It prepares students for entry-level positions leading to
sophisticated careers dealing with real world problems. It also provides one an
opportunity to continue on to graduate study.
Marketing is a field that offers ambitious students exciting career
opportunities. In fact, about a third of all employees work in a marketing
related activity ranging from marketing research to customer service. Marketing
professionals learn about effects on business due to changing demographics,
social evolution of markets and dramatic advances in technology. They also learn
about threats and opportunities presented to them by the globalization of the
world economy.
The 30-credit program starts with a 6-credit marketing core covering the primary
areas of Marketing. Additionally, the Marketing Department strives for quality
and flexibility in their programs. To facilitate this, the Department
implemented a Custom Tailored Marketing Program (CTMP). This approach is
designed to allow students the opportunity to focus their education by selecting
courses that best fit their interests and needs. CTMP’s can be tailored for
such areas as advertising, hospitality, business-to-business, international and
a host of other marketing fields. Graduates can expect to pursue careers in such
diverse professions as advertising, sales, research, distribution, product
development, marketing management and more.
Our faculty is constantly striving to help our majors excel. As part of this
endeavor, they partner with students through internships and independent studies
designed to help them expand their educational experiences.
Finally, the Department places a significant emphasis on quality teaching and
strongly encourages both students and faculty to do individual research and
scholarship.
| Marketing Core (6 credits) | Credits | |
| MKT 305 | Consumer Behavior | 3 |
| MKT 423 | Marketing Research | 3 |
Directed Marketing Electives (15 credits)
In consultation with a faculty adviser, students complete the Marketing major by
selecting five additional courses from the directed electives listed below
(except for MKT 494, 496, 497) or as approved by the department chair.
| Credits | ||
| MKT 306 | Marketing Communication | 3 |
| MKT 307 | Sales Administration | 3 |
| MKT 308 | Introduction to Hospitality | 3 |
| MKT 311 | Retailing | 3 |
| MKT 313 | Merchandising | 3 |
| MKT 321 | International Marketing | 3 |
| MKT 340 | Product Development and Management | 3 |
| MKT 350 | Marketing Channels | 3 |
| MKT 358 | Relationship Marketing | 3 |
| MKT 359 | Special Events Marketing | 3 |
| MKT 375 | Services Marketing | 3 |
| MKT 413 | Business Marketing | 3 |
| MKT 430 | Sales Techniques and Training | 3 |
| MKT 443 | Advanced Concepts in Retailing |
3 |
| MKT 450 | Competitive Strategy | 3 |
| MKT 460 | Export Marketing | 3 |
| MKT 470 | Marketing Communications Campaign | 3 |
| MKT 480 | Marketing for Non-Profit Organizations | 3 |
| MKT 494 | Independent Study in Marketing | 3 |
| MKT 495 | Field Studies in International Marketing | 3 |
| MKT 496 | Practicum in Marketing | 3 |
| MKT 497 | Marketing Internship | 3 |
| MKT 498 | Marketing Seminar | 3 |
| Total | 15 |
Business Electives (9 credits)
Students must complete 9 credits of 300-or 400-level courses offered or
suggested by the School of Business (providing prerequisites are met) — to be
determined only in consultation with advisers in the students’ major. The
Department considers MKT 494, 496 and 497 as business electives and offers these
courses only during Winter and Summer Session.
School of Business