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Academic and Student Support Unit Strategic Plans
Recruitment and Admissions
Five-year Strategic Plan
High Priority
Goal # 1: Improve Student Selectivity /Preparedness
Enhance the programmatic initiatives to recruit a higher
profiled student and at the same time maintain the programs that provide equal
access to all students meeting our minimum criteria as defined by the Board of
Trustees.
- Continue to assess applicants admissibility using the
minimum criteria set by the BOT.
- Continue to purchase names and addresses from the
college board of high profiled students in Connecticut.
- Increase the number of high achieving students
enrolling at CCSU
- Invite these students and families to a series of
high profiled breakfast on campus
- Provide competitive scholarship initiatives
- Provide early financial aid package
- Provide guaranteed housing
- Provide faculty mentor
- Provide the admissions office with an adequate budget
and staff to implement initiatives.
- Invite high achieving alumni to attend a breakfast
and at the same time make a donation toward a scholarship for the incoming
high achieving students.
- Continue to work with the Honors program chair to
promote and market CCSU to high achieving students.
Goal # 2: Restructure the current personnel to accommodate
the increasing administrative demands resulting from an increase in the
application pool and associated initiatives and a decrease in personnel due to
the economic climate. In addition, the restructuring would help facilitate the
new admissions/alumni facility.
- Please see attached proposed organizational structure.
This structure will show internal promotions and the additional personnel
needs reflecting one full-time office assistant and one full-time admissions
counselor
- This particular structure will allow the admissions
office to extend its hours of operation to service the evening population.
- Develop a peak period evening staff to work on
processing the applications (possibly a 4-7 shift)
- Establish a student ambassador program to assist with
the telethons and to serve as student guides to our prospective students and
families.
Goal #3: Centralization of Graduate admissions office with
Graduate Studies in order to provide a professional environment that is
conducive and supportive of all graduate students needs. The current admissions
operations are designed to accommodate primarily the undergraduate population.
Separation of graduate admissions from the undergraduate admissions office will
allow for greater flexibility, efficiency, and accommodations in responding to
graduate admissions.
- In 1999 the undergraduate admissions office inherited a
secretary II and I from the decentralization of the graduate studies office.
I would propose returning these two positions back to graduate studies
office.
- The admissions office was approved a second Associate
Director’s position to oversee office operations. Approximately 40% of
this position is to oversee graduate admissions and the other 60% is
assisting with undergraduate operations. This is a critical position for the
undergraduate admissions since it is the position that over sees office
operations. As is evident, the larger pool of incoming applications is
undergraduates. This position will have to remain in the undergraduate
organizational structure in order to place greater attention to new
initiatives involving the reorganization of the admissions office and
operations.
Goal # 4: Enhance and promote electronic applications with
our current system.
- Online application with the ability to pay all fees on
line. CollegeNet application.
- Ability to have students check their status on line.
- Work with our University Relations office to assist
with the promotion of the online application.
- Establish our course equivalencies on a web site that
is accessible to all students but in particular our transfer students.
Goal # 5: Enhance and support programmatic initiatives
focused on ensuring access to underrepresented students.
The population in New England is growing and will continue
to grow throughout the next two decades. Racial/ethnic minority groups will
comprise an increasingly large percentage of the population.
- Support past initiatives that have proven to be very
successful but due to budgetary constraints have been placed on hold
indefinitely.
- Provide greater access by implementing an academic
support program to capture minority students with great academic potential.
Similar to the PHOENIX program.
- Provide adequate funding to support current
initiatives.
- Develop an operational plan that identifies old and new
program initiatives, funding and personnel support for programs that are
essential to meet our institutions mission of access to a diverse and
underrepresented population.
Goal # 6: Review and enhance the admissions packet
- Work with our University Relations Office to develop
a comprehensive, attractive and inviting packet for our accepted students.
- Packet will include an acceptance letter that is
welcoming and at the same time address business issues.
- This particular initiative will require shared
revenue since we provide the accepted student with information pertinent
to them from many different units from within the university
Medium Priority
Goal # 7: Enhance the current recruitment programs by
developing and utilizing an Alumni/Faculty recruitment program initiative.
- Develop and fund an Alumni Recruitment Group to
represent the University at our in state and out of state recruitment
programs. This recommendation is designed to save money that would otherwise
be spent on admissions staff travel, hotel and meal expenses.
- Faculty Alumni representatives can also be utilized to
recruit at college fairs, or information sessions on or off campus. This
would also yield on cost savings.
Goal # 8: Work collaboratively with the Registrars office
to streamline processes to enhance the efficiency of service for the continuing
students. Currently students tend to be bounced from office to office without a
clear efficient guide to expediting required documents such as, retroactive
admissions application for graduation purpose or transfer credit updates for
continuing students.
- Once a student is deemed a continuing student then
functions that are related to the student should be facilitated and
processed through the office that has a permanent record on students. We
need to develop a process that will allow the registrar the ease of updating
transfer equivalencies especially for students who are potential graduates.
- Another student type that seems to be on the rise is
the retroactive re-entry. This is a process that is done also for a
potential graduate. Develop a process whereby the registrar can
retroactively accept a student to the semester appropriate after determining
that the student has fulfilled all graduation requirements.
Goal # 9: Develop a transfer articulation committee with
CCSU and the Connecticut Community Colleges to enhance and facilitate student
transfers and current articulations agreements.
- Establish a dual admissions program with the five
feeder community colleges. Pilot with possibly two and develop next
implementation phase according to outcome.
- Have representation from the four CCSU schools on the
committee in order to facilitate outreach efforts to their counterparts at
the community colleges so as to create a seamless transition that benefits
the students.
Goal # 10: Develop an effective recruitment tracking
system that will allow for greater tracking of prospects throughout the
recruitment process.
- Explore the possibility of outsourcing our inquiries to
a service that can provide us with the information that can be downloaded
into the current database.
- Provide adequate staff to monitor and implement this
process.
Low Priority
Goal # 11: The development and implementation of an
international recruitment plan in collaboration with the Center for
International Education (CIE).
- Hiring of an admissions officer (ADM III) with primary
responsibilities focusing not only on international recruitment but have
expertise in the evaluation and review of international student credentials.
- CCSU clearly needs a designated liaison that could work
hand in hand with a CIE personnel designee.
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